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Googie began as 1940s roadside architecture in Southern California, but had no official name until Googie's Coffee Shop in Los Angeles was discovered during the early 1950s Once discovered, however, it quickly spread into the mainstream. It's abstract, playful, and colorful style was popularized coast-to-coast in commercial signs for coffee shops, delis, restaurants, hotels, motels, theaters, drug stores, bowling alleys, shopping centers, car washes, car dealerships, and service station. Eventually, it dominated resort areas such as Las Vegas, Disneyland, Miami Beach, and the Jersey Shore.
